These days, companies are looking to digital transformation as a way to evolve and meet ever-changing business models and market requirements. But, what exactly does it mean to digitally transform a business?
In this article, we’ll take a look at what digital transformation actually is, a few best practices, and examples that best represent the benefit of using digital transformation.
What is Digital Transformation?
Digital transformation is the process of advancing digital technology to meet all areas of customer experience, business strategy, and operational growth.
If your business isn’t evolving to meet the current standards of technology, it’s technically behind. So, where should you start?
Let’s take a look at what digital transformation looks like.
For most enterprises, this can involve IT modernization, introducing new business models, or optimizing your current technology. An analysis of your current digital state is encouraged in order to determine what needs to be updated. Typically, user experience needs to be addressed and improved to create a smoother user interface experience.
Check out Americaneagle.com’s Experience Design page for our UX engineering services.
Three Best Digital Transformation Practices
There are three components at the center of digital transformation: customer experience, operational development, and technology.
Experience
Beginning at the top, digital transformation should begin with the experience both your customers and employees have as they are inextricably linked.
Transparency is a key ingredient for open communication between business and consumer, so if you notice the design of your business isn’t operating to meet the needs of users and employees, the first step is to transform your digital environment.
Research the consumer behavior around your business. What do they currently like? What do they want to see? Why did customers leave in the past? These questions are extremely pertinent in developing a new digital environment for past, current, and future consumers.
Development
After assessing the current state of your business’ user experience, connecting the dots between experience and technology is much simpler.
Using the consumer data collected earlier, you can begin to develop digital outcomes and personalize your business by building a story.
Nishanth Babu, VP of Product Growth and Monetization at Zendesk, a customer support SaaS company, stated, “Data is more impactful when a business looks at the entire customer journey, focuses on the big picture, the story data is telling, and how it affects the overall business.”
Technology
The final step in digitally transforming your business is to create a strategic ecosystem of advanced technology that meets the desired consumer environment.
An example of this would be the technology that transformed the way businesses operated during COVID-19 in 2020. Many companies chose to improve or change their communication programs (i.e Skype, Google Hangout, Zoom) after assessing the needs of both customers and employees.
Benefits of Digital Transformation
Evolving to meet the needs of customers through digital transformation not only improves how business’ function, but also works to:
- Increase productivity
- Improve customer experience
- Improve brand voice
- Reduce labor costs
Digital Transformation Examples
Digital transformation is a full-circle strategy that can dramatically change — both the user experience and the ROI. It can be helpful to look at successful real-life examples of how digital transformation can change the way a company operates.
Here are four of the best digital transformation examples of 2021:
1. The rise in cybersecurity
The COVID-19 outbreak led to the resurgence of cybersecurity as businesses worldwide fell to the mercy of hacking attacks. With the help of cybersecurity strategies, companies were able to upgrade their networks and work-from-home devices.
2. Work from home capabilities
Along with cybersecurity, remote work increased due to worldwide shut downs caused by an increase in COVID-19 cases. Companies all over the globe had to digitally transform the way they dealt with meetings. This led to a spike in the use of video technology previously never seen before.
3. Developing hybrid vintage devices
The desire to stay connected is higher than ever which has led to the invention and global interest in hybrid devices that act as both a tablet and a phone. These devices provide high-quality connectivity without the need to carry around multiple devices.
4. The introduction of 5G
The need for reliable networks has only increased due to the spike in remote work and digital collaboration. Global handset manufactures are set to release 5G capable devices that will appeal to both companies and consumers.
If you’re looking to digitally transform your business, let Americaneagle.com do the work for you. Our team of developers, designers, and strategists work to build a full-circle platform that is not only user-friendly, but also search engine optimized!
Contact us today to get started!
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