Seedburo
How Shopify Plus Integration Enhanced Seedburo’s B2B Ecommerce Operations
Challenges
Solutions
Americaneagle.com’s solution involved upgrading Seedburo from Shopify Advanced to Shopify Plus. The entire website was redesigned to deliver a modern, sophisticated look that also provided an improved user experience. To meet Seedburo’s specific needs, Americaneagle.com collaborated with a third-party to create a custom integration with Seedburo’s ERP system, enabling seamless quote creation, inventory synchronization, fulfillment updates, and more.
One of the standout features of the project was the implementation of the Avalara for Shopify Connector, which Americaneagle.com was the first agency to implement. This tool integrates directly into Shopify, enhancing tax management for international sales. To further enhance the user experience, Shopify Search and Discovery was used to upgrade Seedburo’s search tool, allowing for custom settings, filters, and synonyms that brought them to native Shopify functionality.
Shopify Flow was set up to enable custom automations, such as abandoned cart and checkout notifications, improving business efficiency. Additionally, Shopify Forms were used for creating custom forms, like ‘request a catalog,’ which enhanced customer interaction. To ensure seamless promotions, automatic discounts for promo codes were enabled, simplifying the process for customers.
Americaneagle.com also leveraged Matrixify, a Shopify app, to schedule imports that consistently update prices from the ERP in real-time, helping Seedburo stay on top of price changes. Product detail pages (PDPs) were implemented for products with many variations and Quick Order List was used to enable customers to quickly generate a picklist of products for checkout. Lastly, Shopify Markets was used to facilitate international sales, with Avalara managing tax rules and shipping rules implemented through Shopify and managed by Americaneagle.com.
The collaboration between Seedburo and Americaneagle.com resulted in a robust, modernized digital platform that not only met Seedburo’s growing business needs but also positioned the company to better serve its evolving customer base. The new Shopify Plus platform, with its enhanced B2B features, seamless ERP integration, and improved user experience, has empowered Seedburo to drive more business online, streamline operations, and remain competitive in an increasingly digital B2B marketplace.
Results
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566%Increase in Total Sales (6 Months YOY)
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167%167% Increase in Total Orders (6 Months YoY)
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185%Increase in Average Order Value (6 Months YoY)
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90%Increase in New Customers (6 Months YoY)
