Serving DIY-ers with a Powerful Paint Selection App
ChallengesAs competition in the wall paint market grew, Rust-Oleum required a differentiated web experience. A lot had changed since the company started nearly a century ago and they wanted to stay ahead of shifting consumer demands with a user-centric application that was both aesthetically pleasing and functionally sound. Rust-Oleum found that the paint selection process can often cause unneeded friction as customers tried to determine what paint color and amount best fit their needs. The company wanted a solution that would solve these consumer problems, while still promoting ease of use.
Rust-Oleum initially came to Americaneagle.com in 2012 to move onto the Sitecore CMS. Since then Americaneagle.com has built multiple sites for the Rust-Oleum team, including testors.com, a Sales Support Portal, and Rust-Oleum Connections, an internal Intranet with robust, configurable workflows from within the Sitecore platform.
Most recently, Americaneagle.com developed a Wall Paint Application for Rust-Oleum that transformed the way users interact with the company and enabled potential customers to visualize and color match the paint they need for future projects. Work on this project began with an in-depth competitor analysis. Many paint companies had similar apps on the market, however, user reviews were mixed with most companies struggling to successfully implement the functionality. Americaneagle.com created a competitor scorecard and took that information to design and architect a solution that was user-friendly and intuitive. Through the progressive web app, users can select from Rust-Oleum’s full palette of more than 500 colors, select one of the multiple sample rooms, and virtually paint the walls. Additional functionality allows the customer to calculate the gallons of paint needed for a room based on square footage as well as the number of windows and doors in their room, and save their project to come back to later. Through an integration with local retailer Menards, users were able to seamlessly checkout and purchase the paint they selected, reducing buyer friction.