Rust-Oleum Sitecore web design case study devices

Serving DIY-ers with a Powerful Paint Selection App

Rust-Oleum manufactures paint and coating products that protect surfaces from the elements. Since 1921, the company has been developing powerful solutions to sell through a range of retailers and distributors worldwide.


As competition in the wall paint market grew, Rust-Oleum required a differentiated web experience. A lot had changed since the company started nearly a century ago and they wanted to stay ahead of shifting consumer demands with a user-centric application that was both aesthetically pleasing and functionally sound. Rust-Oleum found that the paint selection process can often cause unneeded friction as customers tried to determine what paint color and amount best fit their needs. The company wanted a solution that would solve these consumer problems, while still promoting ease of use.



  • Ecommerce


  • Experience Design
  • Web & Application Development
Rust Oleum ecommerce web design


Rust-Oleum initially came to in 2012 to move onto the Sitecore CMS. Since then has built multiple sites for the Rust-Oleum team, including, a Sales Support Portal, and Rust-Oleum Connections, an internal Intranet with robust, configurable workflows from within the Sitecore platform. 

Most recently, developed a Wall Paint Application for Rust-Oleum that transformed the way users interact with the company and enabled potential customers to visualize and color match the paint they need for future projects. Work on this project began with an in-depth competitor analysis. Many paint companies had similar apps on the market, however, user reviews were mixed with most companies struggling to successfully implement the functionality. created a competitor scorecard and took that information to design and architect a solution that was user-friendly and intuitive. Through the progressive web app, users can select from Rust-Oleum’s full palette of more than 500 colors, select one of the multiple sample rooms, and virtually paint the walls. Additional functionality allows the customer to calculate the gallons of paint needed for a room based on square footage as well as the number of windows and doors in their room, and save their project to come back to later. Through an integration with local retailer Menards, users were able to seamlessly checkout and purchase the paint they selected, reducing buyer friction.  

Since partnering with, Rust-Oleum has received positive customer and internal feedback. still works with Rust-Oleum to this day as the company continues to grow.
Several of our sites were built in Sitecore using the expertise and services of to supplement and enhance our internal resources. has provided valuable guidance based on their deep knowledge and experiences with Sitecore. I would be remiss not acknowledging what a great partnership we’ve had in this experience.

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