Afton Chemical

Afton Chemical Corporation develops and manufactures an array of petroleum products, including driveline, engine oil, fuel, and industrial additives. Afton Chemical came to Americaneagle.com to create a true digital presence. Their goal was to improve the user experience, SEO visibility, and overall reporting for their digital efforts. After a functional audit, Americaneagle.com's development team optimized the site code to allow for peak performance, transferred hosting to Americaneagle.com's PCI compliant data center, and re-engineered their robust Kentico CMS. These technical improvements led to a faster, more stable site. In parallel with the development work, the digital Marketing team focused on Afton Chemical's goals of improving the visibility of the site and ...