TSCPA Steps Outside of the Association Box with New Site Design and Development
We recently had the honor of working with the Texas Society of Certified Public Accountants (TSCPA) to create a new cutting-edge website with exceptional design.
TSCPA has served the public interest for over a century through programs that advance the highest standard of ethics and practice within the CPA profession. However, the old site was not representative of TSCPA’s established, high quality brand. When TSCPA came to Americaneagle.com, it wanted to improve its membership pages but was using an antiquated CMS that did not allow for flexibility in page creation, and the structure of the pages was limiting to SEO.
TSCPA wanted to continue to celebrate and promote its Texas heritage through the site, but also had a goal to modernize and appeal to new, younger potential members. TSCPA also wanted to create its first mobile site, to be responsive and easy to use for anyone on the go.
Americaneagle.com designed and developed the new TSCPA site, and strategized on integrations and information architecture. A seamless integration with TSCPA’s AMS, Abila netFORUM, allowed us to pull key existing data into Sitefinity.
We also implemented Hawk Search into the website to streamline the event search and registration process with advanced in-site search capabilities for relevant content. As documents and information were key to TSCPA and its members, we used federated search to segment 3 content types: events, page content and news. Hawk Search also provides TSCPA with the ability to bury and prioritize certain results that pertain to association members.
TSCPA is very pleased with the design of the new site and with its new responsive mobile site.