Stephen King Launches Online Quiz Game around "End of Watch" Novel Release

Des Plaines, IL USA – September 15, 2016 – Acclaimed American author Stephen King released his 55th novel, ”End of Watch”, on June 7th of this year, the finale to the New York Times bestselling trilogy. Prior to its release, his social media team turned to web design and development company to build an online quiz game to complement the new book and generate excitement. built an innovative, entirely custom online quiz game, which was launched within a sub-section of the Stephen King site. The game was designed to generate anticipation and excitement around the new "End of Watch" novel release while also engaging fans with trivia from each of the books within the trilogy.

By playing the new game, fans of Stephen King could test their trilogy knowledge and enjoy a game that graphically captures the tone and theme that the books depict. Since it launched, the game has shown to be hugely popular with Stephen King’s readers, attracting both new and long-time loyal fans.

Marsha DeFilippo, Stephen King’s Executive Personal Assistant, commented: “This was our first big project working with, and it was essential that the project be cost effective and timely; the team exceeded our expectation and produced a game that truly gives our fans a unique experience. The design in particular captured Stephen’s vision of an early generation video game, and is thoroughly reminiscent of the retro theme described in the novel. In terms of the technology – we couldn’t have asked for more. We are extremely proud to present King’s fans with a cutting edge online game. It was built to be a fully responsive mobile interactive quiz game and works on the majority of mobile devices.”

About Stephen King

Stephen King was born in Portland, Maine in 1947, the second son of Donald and Nellie Ruth Pillsbury King. He made his first professional short story sale in 1967 to Startling Mystery Stories. In the fall of 1971, he began teaching high school English classes at Hampden Academy, the public high school in Hampden, Maine. Writing in the evenings and on the weekends, he continued to produce short stories and to work on novels. In the spring of 1973, Doubleday & Co., accepted the novel Carrie for publication, providing him the means to leave teaching and write full-time. He has since published over 50 books and has become one of the world's most successful writers. King is the recipient of the 2003 National Book Foundation Medal for Distinguished Contribution to the American Letters and the 2014 National Medal of Arts.