Progress Digital Experience (DX) and Sitefinity

The Progress DX software portfolio provides a leading cloud-native digital experience platform (DXP). The comprehensive toolset available within Progress DX, including the performance-driven Progress Sitefinity content management system (CMS), powers impactful digital experiences for many of the world’s most recognized brands.

The core CMS with Progress DX is Sitefinity. has an experienced, dedicated Progress Sitefinity solutions team. Our typical client implementation of the Progress DX portfolio begins with Sitefinity as the flexible hub of content management and digital solutions.

Sitefinity was originally introduced to the world in 2008 by a Bulgarian technology firm named Telerik. In 2014, Sitefinity was purchased by Progress Software. Ever since, Sitefinity CMS has led the company’s digital solution portfolio. It has consistently responded to both content creators and developers with platform advancements. Today, in conjunction with Sitefinity Insight, Generative AI, and Integration Hub, Sitefinity provides businesses with future-friendly content management and seamless, personalized, omnichannel content delivery.

Sitefinity is a hybrid-headless CMS platform solution, meaning it decouples the frontend presentation layer from its backend development tools and data. This offers all the flexibility of pure headless platforms, as well as including an easy-to-use frontend page builder. As an API-first environment that provides a robust range of prebuilt API calls across protocols, Sitefinity is at the forefront of hybrid-headless, API-driven content management.

Progress Sitefinity is currently on version 15. As a popular platform solution, it has gained a respected reputation that has been built on their foundational principles of ease-of-use, scalability, and cost-efficiency. Learn more about the key features, including advanced AI integration, in Sitefinity 15.

Effectively implemented, the enterprise business capabilities of Progress Sitefinity and other composable Progress DX products deliver successful user experiences across all of today’s most common digital devices and channels.

If your business wants to learn more about Progress DX and as a Premium Progress Sitefinity Partner, we invite you to contact us today.

A programmer pointing at a computer screen with code, working on a laptop in an office with books in the background.


Why Choose Sitefinity CMS for Your Business?

Choosing Sitefinity as your business website CMS platform offers three foundational advantages.

Ease of Use

To a significant extent, Sitefinity’s reputation as an attractive CMS option has been earned by its ease-of use for both marketers and developers. The user-friendly, low-code to no-code editing environment is ideal for marketing teams and content editors. At the same time, the open-source UI framework of Sitefinity 15, based on .NET Core, provides professional development teams with the access and solution flexibility they love.


The presentation layer decoupling of Sitefinity’s hybrid-headless solutions, paired with advanced caching capabilities, support of load-balancing, and autoscaling, enables enterprise organizations to scale their solutions to extreme traffic demands. 


It is not uncommon for a business implementation of Sitefinity, including strategy, development, integrations, testing, launch, and licensing to be essentially the same cost as only licensing within other enterprise digital platform providers.

What Other Digital Experience Products are Within Progress DX?


Empowering multichannel, cognitive chatbot development, NativeChat can be branded, personalized and deployed for web, mobile, voice, and text. Modern businesses are maximizing NativeChat to serve customers 24/7, providing today’s digital relationships the self-service capabilities they demand.

Kendo UI

This versatile bundle of four JavaScript UI libraries includes jQuery, Angular, React, and Vue. The UI from these consistently themed libraries and capable APIs are modern, responsive, accessible, and fast. Thorough learning resources, developer advocates, and world-class support teams enable Progress to extend a performance guarantee for Kendo UI.

Telerik DevCraft

This UI component suite provides comprehensive development libraries and reporting well-equipped for virtually every platform, project, and technology. Improve development time, speed-to-market and technical flexibility with Telerik DevCraft.


Simplify complex integrations with Progress DataDirect. Enterprise data connectivity with DataDirect powers integrated applications for business and next-generation digital solutions. Never again compromise performance, reliability, and security.


Automate sophisticated decision processes and complex business rules that manage your business. With Corticon, businesses achieve lightning-fast response times and prolific scalability. Powerful, no-code modeling tools test and validate automation processes, pinpointing conflicts before they become a problem.


This secure environment for managing and transferring files aligns with cybersecurity standards like PCI-DSS, HIPAA, GDPR, and SOC2. On-premesis and cloud-based as-a-service options are both available to businesses.

What is Sitefinity Insight?

Sitefinity Insight, included within Sitefinity, can be used as capable customer data platform (CDP) or integrate with an existing CDP.

Insight makes personalization easy. Personalization considers unique preferences of individuals or audience segments when presenting content. Tailored, personalized experiences help businesses to consistently increase their digital content relevance, brand trust, and customer conversions.

User profiles can be built and managed within Sitefinity Insight to include persona characteristics, preferences, conversion data, and more to create a comprehensive customer narrative. Profile data, scoring, website actions indicate preferences; personalization rules within Sitefinity CMS tailor experiences of entire pages or content blocks. Profile data can be collected across multiple channels as well, connecting to mobile apps, social media, and more.

Other components of a business tech stack can also be integrated with Sitefinity Insight. Common customer relationship management (CRM) systems, like Salesforce and HubSpot, have connectors built into Sitefinity that make data sharing and sophisticated integration easy. 

Progress Sitefinity Hosting Options

The significant flexibility of Sitefinity extends to hosting options. These days, each business has its own preference and approach regarding on-premises and cloud-based hosting options. Sitefinity is highly capable within an array of hosing environments.

On-Premises Hosting Managed On-Prem Hosting

High-performance, security, and reliability lead clients to choose Sitefinity hosting services from In-house data centers are designed for ultimate scalability and consistent service. Our Sitefinity hosting services are customized for each client’s business and delivered by a team that anticipates all digital needs, from speed, traffic, and hardware space to performance excellence.

Self-Managed On-Prem Hosting

Some businesses employ a team of information technology system administrators and DevOps engineers to maintain on-prem servers and hosting environments. This is a significant resource investment, as hosting hardware and efforts to maintain the speed, security, and performance of all system resources within this option is the responsibility of the internal team.

Third-Party Hosting

There are many independent third-party options available hosting services. Many of them have experience hosting Sitefinity platform solutions. For as many options as there are, there are just as many variations in performance and customer satisfaction. If your business intends to evaluate these options, be diligent in your process by referencing reviews. Try to find current clients of the hosting services that you could candidly talk to in regard to their overall satisfaction.

The Sitefinity hosting team at can manage hosting environments for clients that elect self-managed on-prem hosting or third-party hosting.

Cloud Hosting Options Cloud Hosting

As a Microsoft Gold Certified Cloud Partner, offers elite Azure management and support that is tailored to each client’s needs. We deliver performance-driven, secure, turnkey solutions, custom applications, and fully managed cloud environments with 24/7 support and active monitoring on Azure infrastructure.

Sitefinity Cloud

Sitefinity offers managed platform-as-a-service (PaaS) solutions within their Microsoft Azure cloud hosting environment. Autoscaling cloud resources and improving user experiences via the Cloudflare content delivery network (CDN), Sitefinity Cloud gives businesses peace of mind that they are excellently prepared for sudden traffic spikes and periods of high demand.

Third-Party Azure or AWS

There are many independent third-party options available for cloud hosting within Azure or AWS. For as many options as there are, there are just as many variations in performance and customer satisfaction. If your business intends to evaluate these options, be diligent in your process by referencing reviews. Try to find current clients of the hosting services that you could candidly talk to in regard to their overall satisfaction.

Progress Sitefinity’s Key Content Management Capabilities

Multisite and Multilingual for Global Success 

Progress Sitefinity’s flexibility and extensive feature set extends to multisite and multilingual capabilities. These capabilities enable organizations to manage multiple websites and support content in multiple languages from a single platform.

Multisite Capabilities

Sitefinity's multisite management allows administrators to centrally manage and oversee multiple websites from a single dashboard. This centralization simplifies operations like user management, content sharing, and site monitoring.

Within Sitefinity’s multisite environment, administrators and content contributors can share assets, templates, widgets, and even entire pages between sites. This is particularly useful for businesses that need to maintain brand and content consistency across different sites.

Sitefinity’s detailed permission settings at the site level provides administrator control over team member access to specific sites, content, or administrative functions. This is essential for large organizations with multiple departments or teams.

Each site within Sitefinity’s multisite environment can be customized, including the ability to have its own domain name and specific configurations, while still benefiting from the centralized management and shared resources.

Multilingual Capabilities

Progress Sitefinity supports the creation of content in multiple languages, making it an excellent platform for global businesses. Adding new languages and managing translations within the CMS is designed to be easy.

Sitefinity enables localization, meaning content can be adapted both language and cultural context of audiences. Examples of cultural context include specified currencies, date formats, and identified cultural references.

For improved user experience as well as SEO, Sitefinity supports language-specific URLs. This enables dedicated URLs for each language version of websites.

Sitefinity’s multi-step workflows for content approval and versioning are particularly useful in a multilingual setup, where content must be reviewed and approved in several languages before going live.

Progress Sitefinity can be configured to automatically detect each website user's language based on their browser settings or location. Users can also manually switch between languages.

The multisite and multilingual capabilities of Progress Sitefinity make it a powerful tool for enterprise businesses operating at a global scale, or those managing a portfolio of websites. It streamlines operations, promotes consistency across sites and languages, and provides a personalized experience for users around the world.

Codeless Page Building for Editorial Freedom   

Certainly, Progress Sitefinity has earned a consistent reputation as an easy-to-use CMS that offers robust tools for the creation, management, and optimization of digital experiences across multiple channels. The ability for professional within marketing, communication, and other content contributors outside of technology departments to build pages without the need for coding knowledge is why many choose Sitefinity. This is often referred to as low-code to no-code, drag-and-drop page building. 

Sitefinity's backend interface for editing is designed to be intuitive, allowing users to easily navigate and manage content. Users can start with predefined page templates or create their own layouts that define the structure of a page. 
The platform offers a wide range of out-of-the-box widgets, such as text blocks, images, forms, navigation menus, and more, that can be simply dragged onto the page editor. These widgets are the building blocks of a page and can be easily configured to meet specific needs. Each widget comes with its own set of properties and settings that can be adjusted through a user-friendly interface, allowing for customization of functionality and design without writing code. Widgets can also be configured to display different content to different user segments, enabling personalized experiences for website visitors based on their behavior, location, or other criteria.

Sitefinity's page builder supports responsive design by default, allowing users to define grid layouts that adapt successfully to various screen sizes and devices. Editors can preview how content will look on different devices directly within the page builder, ensuring a consistent experience across desktops, tablets, and smartphones.
The inline editing features within the Sitefinity page builder allow users to click on any text or image on the page and edit it directly within the context of the page, making content updates quick and straightforward. Changes are reflected in real-time, providing immediate feedback on how the adjustments will look once published.

Sitefinity includes built-in SEO tools that allow users to manage meta tags, URLs, and other SEO elements directly from the page builder interface as well.

The platform integrates with its digital asset management system, making it easy to manage and embed multimedia content like images and videos. A drag-and-drop form builder is also included, enabling the creation of custom forms for lead generation, contact inquiries, and more.

This codeless page building capability of Progress Sitefinity empowers users to create, manage, and optimize web content efficiently, without needing the consistent participation of technical experts. This Sitefinity asset makes it an attractive platform solution for organizations aiming to streamline their digital content workflows and enhance their online presence.

Content Architecture Modeling Capabilities

One of Progress Sitefinity’s differentiating platform features is the ability it gives businesses to design and create custom content modules and content types.

The module builder within Sitefinity is very versatile for crafting content data types that can be tailored to specific business needs. Common examples of dynamic content modules include brand-specific frequently asked questions, press releases, testimonials, and forums. The module builder provides the freedom to select specific fields that a custom content type includes. Once a module is activated, it appears in the Sitefinity control panel allowing content editors to populate content records and to visualize them through Sitefinity pages.

Robust Content Workflow and Governance  

Progress Sitefinity offers workflow and governance capabilities designed to streamline content management processes, ensure content quality, and maintain regulatory compliance across digital platforms. These features are essential for businesses that require content approval processes. Well-managed user roles and permissions promote a high standard of digital content integrity. 


Sitefinity allows administrators to create customized workflows to match the specific content approval processes of an organization. Workflows can be simple, requiring a single approval step, or complex, involving multiple stages of review and approval before content goes live.

Every content item's history is tracked, allowing administrators and content managers to review previous versions, who made changes, and when those changes were made. This feature supports accountability and enables easy rollback to earlier versions, if needed.

Users can also schedule content to be published or unpublished at specific times, facilitating better content planning and ensuring that updates go live at the most impactful times.

Sitefinity can be configured to send notifications and alerts to relevant stakeholders at different stages of the workflow, ensuring that tasks are completed promptly and that nothing falls through the cracks.


Sitefinity provides detailed control over user roles and permissions, allowing administrators to define what actions specific users or groups can perform within the CMS. This granularity extends to content types, modules, and individual content items, ensuring that users only have access to the resources necessary for their role.

The platform maintains comprehensive audit trails, recording all actions taken within the system. This feature is crucial for governance, as it provides a transparent record of content changes, user activities, and system events, supporting compliance with regulatory requirements.

Businesses can establish content approval chains that require content to be reviewed and approved by designated individuals or groups before publication. This ensures that all content meets quality standards and adheres to organizational policies before it becomes public.

Sitefinity includes security features designed to protect sensitive information and assist with compliance with laws and regulations such as GDPR and HIPAA. These features include data encryption, user authentication and authorization, and tools for managing data privacy requests.

The platform supports the entire content lifecycle, from creation and approval to publication, archiving, and eventual deletion. This comprehensive approach helps organizations keep their digital presence fresh, relevant, and in compliance with content retention policies.

Overall, Progress Sitefinity's workflow and governance capabilities provide organizations with the tools needed to successfully manage their digital content efficiently and securely. These features are particularly beneficial for enterprise businesses and those in highly regulated industries.

Progress Sitefinity Marketing Automation

Progress Sitefinity offers a range of marketing automation capabilities designed to streamline marketing processes, personalize user experiences, and increase efficiency. These capabilities allow marketers to automate repetitive tasks, tailor content to different audience segments, and measure the effectiveness of their marketing strategies. 

Personalization and Segmentation

Sitefinity allows marketers to segment their audience based on various criteria such as behavior, demographics, location, and more. This enables the delivery of targeted content and personalized experiences to different user groups. Based on the defined segments, content can be personalized to cater to the specific interests and needs of different audience groups. This includes customizing pages, banners, offers, and more to enhance user engagement and conversion rates.

Lead Scoring and Management

Sitefinity enables marketers to assign scores to leads based on their interactions with the website, such as pages visited, forms filled, and content downloaded. This helps in identifying and prioritizing high-quality leads. Integration with CRM systems allows for the seamless management of leads, enabling marketers to track the lead journey and ensure timely follow-up.

Email Marketing

With Sitefinity, businesses can create, manage, and track email marketing campaigns directly within the platform. This includes designing emails, segmenting mailing lists, and scheduling campaigns. Detailed analytics on email campaigns, such as open rates, click-through rates, and conversions, help in measuring effectiveness and optimizing future campaigns.

A/B Testing and Analytics

Sitefinity's marketing automation tools include A/B testing capabilities, allowing marketers to test different versions of web pages, emails, or other content to determine which performs better in terms of user engagement and conversion. Integrated analytics provide insights into user behavior, campaign performance, website traffic, and more, helping marketers make data-driven decisions.

Event-Triggered Actions

Marketers can set up automated workflows that trigger specific actions based on user behavior or other criteria. For example, sending a follow-up email when a user downloads a resource or showing a personalized offer when a user visits a particular page.

Integration with Third-Party Tools

Sitefinity can be integrated with a wide range of third-party marketing automation tools and platforms, such as Marketo, HubSpot, and Salesforce, enhancing its automation capabilities and allowing for a more unified marketing ecosystem.

Social Media Management

Sitefinity allows for the integration of social media platforms, enabling marketers to manage social content, schedule posts, and track social media engagement directly from the CMS.

Through these marketing automation capabilities, Progress Sitefinity empowers marketers to create more effective, efficient, and personalized marketing campaigns, leading to improved user experiences and better business outcomes.

Progress DX, Progress Sitefinity, and

The digital experiences that are being created today within Progress DX and Progress Sitefinity are more capable than ever. At, our award-winning platform team consistently produces transformative digital solutions with our clients. Our expert Sitefinity development and upgrade services maximize digital performance.

If your business is interested in learning more about Progress DX or our agency services as a Premium Progress Sitefinity Partner, we invite you to contact us today.

About Author

Rex Paisley Blog Author
Rex Paisley is a Senior Marketing Specialist with With contributions consistently centered around website and digital marketing solutions, he is a career creative professional who has authored, designed, and developed marketing assets across a wide range of industries. A competitive spirit, he enjoys unpacking the success factors behind the many business wins with clients of

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