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Local SEO Services

Our local SEO services are designed to connect your business with the community that matters most: the one just outside your door. Some services include discovering local opportunities, developing tailored strategies, optimizing your Google Business Profile, and managing local listings and reviews. We aim to fuel your local presence and create engaging solutions for your website, content marketing, mobile optimization, and analytics. Local SEO has the potential to enhance your brand’s visibility in local search results, drive more foot traffic, and build lasting relationships with local customers.

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What are Local SEO Services?

Local SEO is an SEO strategy that is focused on growing your website’s visibility in local search results. Alternatively, traditional SEO is more focused on visibility on a global or national scale. The strategy is especially important to implement if your business has one or more physical location or serves a specific geographic location. Local SEO aims to further develop your store locator on your website and optimize your local listing on Google and Bing in order to ensure that your information is easily accessible for users.

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Our Comprehensive Local SEO Services

Here at, we have a team of SEO experts who provide a variety of local SEO services in order to create a customized strategy for our clients that is designed to reach their unique goals.

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Keyword Research and Optimization

One of the most important aspects of any SEO strategy is keyword research and optimization, and this is especially true for local SEO. Optimizing your content with location-based keywords by implementing them into title tags, alt tags, copy, and more can help you rank in local search results. When you optimize your content for local search results, search engines can better understand where your business is located and will rank your page accordingly, which will improve your local visibility on search engines.

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Local Keyword Analysis
Our local SEO team is experts at identifying and analyzing keywords that local customers are using to gain an understanding of the search intent and volume for local terms. They also run competitor analyses for local keywords in order to understand which keywords work and don’t work for your business on a local level.
On-Page SEO

On-page SEO is all about building content and optimizing everything that is on the page itself in order to improve your rankings. This may include optimizing meta titles, descriptions, and headers with local keywords, as well as include local keywords in the content, URLs, and image alt tags.

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Local Listings and Citations

Local listings and citations are vital components of local SEO services as they help improve the visibility of a business in local search results. Managing local listings and citations effectively requires accuracy and consistency as well as making regular updates across the platforms your business is listed on, such as Google My Business, Yelp, Google Maps, etc.

Improve Your Local Listing Visibility

Google My Business Optimization

If your business has a physical location, it’s imperative to have a Google My Business listing in order for potential customers to find your business. Having a business listing is a great way for people to stay up to date on your business and have a conversation about your business through customer reviews. These reviews allow you to have a clear understanding of how your customers interact with your business and how you can make changes in order to improve the customer experience. It’s also important to ensure that your business information, such as your address, phone number, and business hours, are regularly updated.

Directory Submissions

Submitting your business information to both local and niche-specific online directories provides many benefits to your business. Being listed in established directories gives credibility and trustworthiness to your business, as well as improve your local visibility. It’s imperative that your business information is consistent and updated as needed so potential customers can easily find and contact your business.

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Reviews and Ratings Management

When it comes to encouraging reviews on your business listing, it’s important to understand their benefits. Not only do they improve visibility on search engines, but they also give you an opportunity to truly understand the way customers view and interact with your business. No matter if the review is positive or negative, they provide your business with an opportunity to grow and improve in order to provide the best possible experience to your customers.

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Review Generation Strategies

If you find that your customers aren’t leaving reviews, it may be worthwhile to consider implementing review request campaigns via email or text messages in order to drum up interest. This encourages satisfied customers to leave positive reviews in order to boost business credibility.

Reputation Management

Now that your business listing has reviews, there are a few key things that need to happen in order to manage those reviews. First, ensure that you have a way to actively monitor reviews in order to respond to each review in a timely manner, showcasing that you care about customer feedback. When you’re responding to reviews, regardless if they’re positive or negative, it’s important to maintain a level of professionalism, personalize your responses, and address negative reviews strategically. While you always want to encourage positive reviews, negative reviews can’t be avoided and should be dealt with accordingly.

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Local Content Marketing

Local content marketing is a strategic approach to creating and distributing content that’s focused on targeting a specific local audience. Implementing local content marketing into your local SEO strategy can help boost your local visibility and provide more opportunities to create localized content for your business.

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Local Service Pages

When it comes to creating local service pages for your website, it’s important that these pages are not only informative and engaging, but also highlight the local relevance of the content while having headlines that entice readers to explore the page. These pages should include local references, testimonials, or case studies in order to demonstrate your business’s success within the community and emphasize how your services meet specific needs of the local market.

Blog Posts

One of the most important aspects of your website is the content that is created and distributed, and ensuring that it is locally-relevant content that resonates with your community. Not only does this entice users to learn more about your business, but it also establishes your role within the community and emphasizes the importance of your business on a local scale. When writing blogs for your website, keep local keywords in mind and implement them naturally, and be sure to highlight local events, news, or stories.

Social Media

Social media has become an incredibly powerful tool over the years because it gives your business an opportunity to build a relationship with your audience. If your business uses social media platforms, be sure to engage with local audiences and share local content, events, and promotions to stay in the loop with your community.

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Mobile Optimization

As time goes on, more and more people primarily use mobile devices to explore different products and services, instead of a desktop. This makes it all the more important that your website is optimized for mobile devices.

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Responsive Design

When you’re optimizing your website for mobile devices, it is imperative to have a responsive design that functions well on all mobile devices. This may include implementing a mobile-friendly navigation and layout to ensure functionality. If your website doesn’t have a responsive design on mobile devices, it can cause frustration amongst users and cause them to leave your website.

Mobile Search Optimization

To ensure that your website is optimized for mobile search, it’s important to keep in mind user experience. This includes a responsive design but also load speed, which can greatly affect your audience’s experience with your mobile website. If your website doesn’t load quickly or is not correctly optimized for a mobile device, it increases the chances of users leaving your site due to frustration.

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Analytics and Reporting

If you’re implementing local SEO tactics for your business, it’s imperative to track the analytics from these strategies in order to understand how they’re are working. If you don’t collect and report your analytics, you won’t have any way to measure the success of your efforts or utilize insights to boost growth.

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Monthly Reports

Monthly reports summarize the key performance metrics of your local SEO performance, and these metrics can include local rankings, traffic, and conversions. Having detailed monthly reports gives you the opportunity to see how your efforts are performing as well as make any necessary changes to improve your strategy.

Performance Tracking

Performance tracking is the process of monitoring the effectiveness of your local SEO efforts and involves collecting and analyzing data related to your online presence to measure your local search results. This process can be done using tools like SEMRush, Google Analytics, and Google Search Console, where you can set up custom dashboards and tracking specific to your local SEO goals.

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Google Business Profile SEO

Creating a Google Business Profile and ensuring that it’s properly optimized for local search results is crucial to improving your online visibility and connection with local customers. We aim to help you build your profile and optimize it with local keywords in order to increase visibility for local search engine results.

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Profile Creation and Verification

Creating and verifying a Google Business Profile is a fundamental step for businesses when it comes to establishing a strong online presence and boosting local SEO. After you’ve created your Google Business profile, you need to verify the information through mail, phone, or email in order to lend more credibility to your business.

Optimizing Business Information

When you’re creating your Google Business Profile, it’s important to ensure that the business name, address, phone number, website, and hours of operation are correct. If any of this information changes at any time, be sure to make the changes on your listing, otherwise customers won’t have accurate information about your business. You should also consider including specific and relevant business categories and attributes in order for customers to learn as much as possible about your products or services.

Managing and Encouraging Reviews

It’s important to encourage customers to leave reviews in order to increase visibility, lend credibility to your business, and understand how customers feel about your business. When you’re going through the reviews on your listing, it’s imperative to respond in a timely and professional manner to show customers you care about what they have to say.

Adding High-Quality Images and Videos
Adding high-quality photos and videos gives you an opportunity to visually showcase your business and products/services. Not only will this make your business more visually appealing, but will also give your customers a glimpse into your business. It’s also important to regularly update the visual content on your listing.
Utilizing Google Posts

Google has many different features that can be utilized, one of them being Google Posts, which is an effective way to engage with your audience, share important updates, and improve your online visibility in local search results. You can use Google Posts to promote events, offers, news, and updates so your customers know what’s going on with your business.

Monitoring Insights and Performance

One of the best aspects of Google is Google Business Profile insights, and when utilized correctly, you can track metrics like search queries, profile views, customer actions, and more. Not only will this give you a better understanding of your customer interactions, but also strategize ways to increase how customers interact with your listing.

Utilizing Additional Features

Google has a wide variety features available for Google business Profile listings, including Q&A, booking buttons, products, and a services section. It’s important to not only utilize these features, but to also regularly update the features to provide current and potential customers with valuable information.

Local Citations and Backlinking

It’s important to ensure that the information about your business on the Google Business Profile matches other online citations. You should also be sure to build quality local backlinks on authoritative websites to enhance your profile’s authority on Google.

Compliance with Google's Guidelines

When you’re creating a Google Business Profile, be sure that you are consistently adhering to Google’s guidelines for representing your business. If you avoid these practices, it may lead to penalties from Google or even getting your profile suspended, which will reflect poorly on your business.

Local Search Engine Optimization Insights

Local SEO Service FAQs

  • Local SEO (search engine optimization) is the practice of optimizing your online presence to attract more business from relevant local searches on search engines like Google. It's crucial for small businesses aiming to attract customers in specific geographic locations.

  • While general SEO focuses on improving your site's visibility on a national or global scale, local SEO aims to capture traffic from searchers in a specific geographic area. Techniques like local keyword optimization and local business listings are used in local SEO.

  • Local keywords are search terms that include specific geographic locations or terms like "near me." To choose them, research phrases that potential local customers may use to find your products or services.

  • Google My Business is a free tool that allows you to manage how your business appears on Google Search and Maps. A well-optimized Google My Business listing can significantly improve your local search rankings.

  • Online reviews play a significant role in local search rankings. Positive reviews can improve your business's visibility in local search results, while negative reviews can do the opposite.

  • Local link building involves acquiring backlinks from local businesses, newspapers, and blogs to improve your site's authority and local search rankings.

  • The time frame can vary, but most businesses see noticeable improvements within three to six months of implementing a local SEO strategy.

  • While it's possible to handle local SEO on your own, the process can be complex and time-consuming. Working with a professional digital marketing agency provides you with expertise specific to your business and saves you valuable time and resources.

  • Citations are online mentions of your business name, address, and phone number. They are crucial for local SEO and can come from various platforms like local business directories, websites, and social platforms.

  • Key performance indicators (KPIs) like local search rankings, website traffic, and conversion rates can help you measure the success of your local SEO efforts.

Why Choose as Your Local Search Engine Optimization Agency

Here at, we have a team that is highly experienced in building local SEO strategies for a variety of businesses across industries. Our SEO team works with clients to build the best possible strategy and set them up for success, as well as ensure they have access to our developers, UX specialists, and more. We understand that every business has different goals and we strive to create a tailored strategy that meets your specific needs and goals. Our team is committed to adhering to ethical SEO practices in compliance with industry standards and provides consistent, transparent reporting that keeps our clients informed and engaged with their strategy.

Building a successful local SEO strategy can be time consuming and overwhelming at times, and having a team of people helps clear the fog to find the strategy that works best for your business. With over 25 years of experience across industries and a highly skilled SEO team, we set our clients up for success. If you’re looking to explore local SEO for your business, contact us today to learn more.

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