Uncovering the foundation for user-focused design
To really understand the needs of your business and the desires of your customer, we need to investigate their emotional intent. Early discovery research sets you up for success and aligns strategic business goals with consumer needs.
Our in-depth research provides the design team with actionable insights on the end-users' intent based on real-world use cases. This allows us to better understand attitudes, motivations, and behavior to create a design that truly serves your customers.
Design Backed by Science
The discovery phase of design is the most essential component of the entire process. Without extensive research and goals set from the onset, the project will be rudderless. Discovery research allows us to focus on the right problems to build the right solution.
When done successfully, this allows us to gain an understanding of the end-users, the problems that need to be solved, and a shared vision on what we hope to achieve.
Our Discovery Research Process
Americaneagle.com goes on a fact-finding mission to gather all available information through an audit of existing materials and working sessions with key team members. We begin with stakeholder interviews with the main team members to understand the requirements, the intended users, and any known constraints.
The way information is presented on your website is vitally important to a successful user experience. We employ the method of card sorting to determine ways to categorize your content, allowing us to build a seamless navigation that makes sense to your users.
By collecting information from focus groups, research, existing web analytics, and past user data we develop and define multiple user personas. These personas introduce your customers' behavior, desires, and emotional needs as a character, further guiding the design process.
User Flow and Site Map Creation
There are many different pathways that users can take on your website or application. Our team will assess the user scenarios, vision, and intent across a design system and create a visual representation of that user flow along with a high-level site map that meets the needs of your users and amplifies your business goals.
Customer Journey Mapping
Once personas have been defined, we plot the customer across their entire experience journey through your website. This visual mapping leverages prior research and stakeholder interviews to expose consumer expectations and get a holistic view of your users and their point of view.