The Ohio State University Extension

Creating a Website with Advanced Functionality for Customers & Employees

The Ohio State University Extension Publications store is an ecommerce site run by the College of Food, Agriculture, and Environmental Sciences. They sell publications produced by the university that assist in certifications (i.e., pesticide licensing) as well as sell all 4-H publications, including general knowledge on 4-H topics (i.e., All About Dogs) to activity books and guide group programs. Their primary audience is the various county offices throughout Ohio that purchase these publications for government function or youth activities. implemented the BigCommerce CMS to handle the University Extension Publications site. The site features customer groups that offer various groups different discounts, product visibility, and payment methods. Integrating with the online business management system Brightpearl, created a much improved website that appeals to both B2B & B2C shoppers.

The site also features separate catalogs that restrict buyers with bulk buying privileges from purchasing items in volumes that would not be possible. The site is capable of handling back-orders and pre-orders, as well as international shipments. 

The partnership between, and the OSU Extension has resulted in a website that has become a powerful tool for both customers and the business operations of OSU’s Extension publication service.




  • Ecommerce
  • Education


  • Advanced Marketing
  • Web & Application Development
ohio state

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