Ecommerce Website Design for Hardscape Manufacturer | Techo-Bloc

Techo-Bloc’s Website Overhaul Paves the Way for Growth

Techo-Bloc is a leading manufacturer of high-quality hardscaping products, including paving stones, patio slabs, retaining walls, and masonry products. Serving both residential and commercial markets, the company’s products are used for creating driveways, patios, walkways, pool decks, and outdoor kitchens. It blends aesthetics with durability to deliver innovative solutions for homeowners, contractors, and landscape architects. Known for its craftsmanship and commitment to design, the company provides technical resources and tailored tools for installers. Based in Canada, Techo-Bloc operates across North America through a vast network of manufacturing plants, distributors, and dealers.

Challenges

Techo-Bloc sought to modernize its digital presence and enhance its ecommerce operations after a failed replatforming effort with another agency. The previous platform struggled with severe performance issues and required constant maintenance, leading Techo-Bloc to explore other solutions. It aimed to pursue a B2B2C model, offering ecommerce options to VIP installers, while also requiring a platform that could integrate with its ERP. Techo-Bloc turned to Americaneagle.com to create a stable, performant ecommerce website that would meet its unique needs and support future growth.

Project

www.techo-bloc.com

Platform

ROC Commerce

Industry

Manufacturing & Distribution

Expertise

Techo-Bloc website on devices, highlighting business success with ecommerce website development services for manufacturer

Solutions

Americaneagle.com recommended migrating to ROC Commerce, a fast, cost effective platform that delivers high-quality ecommerce experiences. The platform offers improved site speed, stability, and scalability while aligning with Techo-Bloc's business objectives. The project began with a detailed integration plan to ensure seamless connections between ROC Commerce and Techo-Bloc’s custom middleware. This setup helped maintain all essential integrations and facilitated a smooth transition to the company’s new ERP system.

A key focus of the project was delivering a sophisticated content management system that catered to Techo-Bloc’s extensive content needs. The company manages over 500 unique content pages in English and French, providing detailed product information and inspiration to homeowners. Americaneagle.com developed a content entry system that enabled the creation of visually appealing, custom content pages with ease. This enables Techo-Bloc’s content team to efficiently manage and edit pages.

To further personalize the experience, the site was designed to cater to multiple user personas, including homeowners, contractors, and dealers, each with specific needs and functionalities. A Dealer Locator Tool, Pro Locator Tool, and Request for Quotes Tool were integrated to guide users based on their persona, making it easy for them to access relevant content and take appropriate actions. This segmentation allowed each audience to quickly find the tools and information needed to engage with Techo-Bloc’s products and services effectively.

The new ecommerce site also addressed Techo-Bloc’s complex ordering system. Shipping truckloads of pavers and patio slabs requires a streamlined ordering process, and Americaneagle.com designed a Dealer Ordering Portal that enables customers to easily place and track their orders throughout the preparation, loading, and shipment stages.

Several standout features contributed to the project’s success. The ROC Commerce platform allowed for seamless ERP integration, essential for handling Techo-Bloc’s complex requirements such as fractional quantities, multiple order statuses, and post-order edits. The multi-lingual site offers content in both English and French, a critical feature for Techo-Bloc’s Québec, Canada-based operations. The site also features personalized user experiences, enabling customers to quickly find relevant content based on their personas, whether they were homeowners, contractors, or dealers.

Page speed and overall site performance were critical components of the project. The previous platform had significant issues with slow-loading pages, but the new ROC site delivers impressive speed, even with large, high-resolution images. This improvement enhances user experience, making the content visually appealing, fast, and accessible.

With its new robust solution, Techo-Bloc now offers an engaging online experience that aligns with its brand identity and meets the needs of its diverse audience. Its ordering system has improved the accuracy of pricing and status updates, providing customers with seamless and reliable shopping experiences. Techo-Bloc can now manage its business more efficiently and focus on delivering exceptional products and services to customers.