South Oak Jeep Dodge Ram Chrysler
Bringing an Improved Level of Digital Marketing Success to a Well Known Car Dealer
South Oak Jeep Dodge Ram Chrysler has been helping customers find the right car to suit their lifestyle and budget since 1988. The organization approached Americaneagle.com with the goals of improving Pay-Per-Click effectiveness and better utilizing social media to sell their vehicles.
Americaneagle.com worked with South Oak for a fresh start on their Pay-Per-Click marketing by establishing a new account for the business. The dealership was using a large nationwide agency that wasn’t as flexible, as far as a digital plan was concerned. After switching their digital advertising and SEO to Americaneagle.com, South Oak is now paying $1-10 per lead via certain channels, where the rest of the industry typically is spending $40-$80 per lead. In February 2021, the Americaneagle.com team budgeted several thousand dollars less on Pay-Per-Click activities than it had in the previous month, but far surpassed the number of leads and web traffic generally expected for that time of year.
South Oak’s general manager had a specific, high-end vehicle on his lot that he believed would take numerous months to sell. He challenged the Digital Marketing team at Americaneagle.com to sell the car online. South Oak sent a raw video file which was then edited, branded, and posted on Facebook and much to the amazement of South Oak’s sales team, the car was sold in 24 hours!
As a team effort, the partnership between South Oak Jeep Dodge Ram Chrysler and Americaneagle.com has yielded the dealership notable success that will only continue to be built upon in the future.