Livingston & Haven
Industrial Supplier Unlocks New Revenue Through Strategic Email Marketing
Livingston & Haven is an industrial distributor that supplies contractors and manufacturers with fluid power components, automation solutions, and other industrial products. As a business with complex purchasing cycles and repeat buyers, Livingston & Haven relies on digital channels to attract customers, support procurement decisions, and drive revenue growth.
Challenges
Livingston & Haven had an email platform in place but were not actively using it to support customer acquisition or retention. The company’s contact database had grown outdated over time, resulting in low engagement and poor data quality. Early efforts to reactivate the audience revealed that many contacts were no longer valid or responsive, making the existing database ineffective as a foundation for future email marketing.
Company leaders needed a more strategic way to engage B2B buyers whose purchasing decisions are often tied to budgeting cycles, internal approvals, and planned procurement needs. Reaching customers with timely, relevant messaging throughout those buying journeys required a fundamentally different approach than traditional promotional email campaigns.
Solutions
Americaneagle.com migrated Livingston & Haven to Klaviyo and developed a lifecycle marketing strategy tailored to the company’s longer B2B buying cycles. Rather than relying solely on promotional email campaigns, the team focused on engaging customers with relevant communications throughout the purchasing journey, using behavioral data and customer activity to better align messaging with intent and buying stage.
Early efforts to reactivate Livingston & Haven’s existing contact database revealed a significant data quality problem. Rather than continue investing in an audience that was unlikely to produce results, Americaneagle.com recommended starting fresh and rebuilding the program around organic audience growth and customer engagement.
To support that strategy, Americaneagle.com implemented a series of automated workflows, including welcome campaigns, browse abandonment and cart abandonment emails, quote request follow-ups, replenishment reminders, and post-purchase communications. Each touchpoint was designed to keep Livingston & Haven connected with customers at key decision-making moments while creating additional opportunities for engagement and repeat business.
The approach delivered measurable results. Within the first 20 months, email accounted for 8.54% of all orders and 11.35% of total revenue, transforming what had previously been a dormant marketing channel into a meaningful driver of ecommerce performance.
By combining automation with a deep understanding of customer behavior, Americaneagle.com helped Livingston & Haven build a modern email marketing ecosystem that supports long-term customer relationships, strengthens retention efforts, and contributes directly to ongoing digital growth.
Results
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11%of Total Sales Revenue from Email Marketing
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9%of Total Orders from Email Marketing