BBI Battery Builders
Custom Configurator to Quote Online Advances Battery Builders’ Digital Solutions
Since 1950, BBI Battery Builders, LLC has grown into a major provider of cost-effective DC (direct current) battery solutions for industrial and commercial motive power applications, such as forklifts, aircraft tugs, and Zamboni ice resurfacing machines.
BBI Battery Builder was interested in incrementally transforming their business to include digital solutions and efficiencies for their customers. A specific need was identified as their first digital priority. Offering over 15,000 battery variations, Battery Builders was interested in creating a digital configuration tool that could ensure the right SKU (stock keeping unit) number was identified for each unique customer need. The ideal online configurator would also include a second step to enable site visitors to request a quote for their specific battery needs.
Battery Builders had an outdated, brochure website that was difficult to manage and update content. They were looking for a solution that they could grow from only static content to interactive ecommerce.
ROC Commerce and Americaneagle.com were recommended by a BBI business relationship at Interworld Highway. The team’s track record for success within sophisticated digital solutions to advance B2B commerce assured BBI Battery Builders that the partnership was ideal.
A priority feature for the new website was quickly identified. With almost 15,000 individual product SKUs to custom quote, a product configurator to let customers narrow in on the exact specifications and battery options to meet their need would be a monumental advancement in customer service. Using advanced site search capabilities from Algolia and sophisticated form capabilities within HubSpot, the development team delivered an easy-to-use front-end experience that now allows potential customers to intuitively enter product details. Users can quickly input vehicle make, model, battery voltage, and other specifications in a custom configurator alongside their contact information, then submit the detailed form to BBI Battery Builders internal systems as a digital lead generation. At this point, the website is not transactional. The sales teammates from BBI Battery Builders follow up with specific and timely options for each web lead.
User experience within the BBI Battery Builders website has been further advanced via HubSpot integrations within the ROC Commerce platform that streamline sitewide contact forms, live chat, email marketing campaigns, lead tracking, and more. Accommodations to comply with the Americans with Disabilities Act (ADA) have assured more successful user experiences as well.
Digital advancements for BBI Battery Builders have consistently increased customer engagement and satisfaction. In the coming months, the team is excited to add full ecommerce functionality to the website.