The Ultimate Player Association (UPA) is the national governing body for the sport of ultimate in the United States. Developed in 1968, the sport Ultimate Frisbee, is praised for being much different from most other sports. Unlike traditional sports, Ultimate focuses on the "Spirit of the Game." Americaneagle.com's relationship with UPA began in 2010 with the original development of the idev based website. Since then, Americaneagle.com has assisted with many web-based projects, provided continuous services, and assisted with third party integration.