The new Pro Football Hall of Fame site maximizes usability while presenting a clean and attractive layout. An improved navigation bar accentuates the most important items, while making it easy for the user to peruse Hall information, buy tickets, plan their visit, shop online, and view upcoming events and online exhibits. In addition, visitors can learn more about the annual Pro Football Hall of Fame Enshrinement Ceremony, view speeches, and read biographical information for each member of the Hall. Americaneagle.com also implemented the easy-to-use idev® Content Management System (CMS) and ROC Commerce platform that allows Hall of Fame staff to easily and quickly add news, events, and other information, as well as have complete control over the online inventory in the ecommerce store. Hall staff no longer have to contact any outside vendors or technicians, as the CMS developed by Americaneagle.com does not require users to be proficient in programming or HTML. The idev® Mail tool was also integrated with the ecommerce store, allowing the Hall to keep fans up-to-date with news, information, and special deals.