NASCAR partnered with americaneagle.com for the redesign of their company websites. The purpose of the redesign project was to create a system that allows NASCAR to share content contained on all of the NASCAR websites. The synchronization of content between NASCAR websites is the backbone of communication for the organization. The shared CMS includes NASCARMedia.com, NASCARMembers.com, and NASCARPartners.com, but the functionality is not limited to just these 3 sites. If Americaneagle.com is given the opportunity to manage new sites for NASCAR, these sites will also gain access to the shared content capabilities. The robust and intuitive platform that Americaneagle.com implemented allows the NASCAR sites to grow and advance to new levels, while allowing enough flexibility to keep the site modern and updated.