Lake Group Media, Inc. is a leading media buying and media sales agency specializing in direct mail, email, and online channels. Lake Group Media partnered with americaneagle.com for the redesign of their website in order to create a more dynamic feel when clients visit their site. The new site is visually engaging, easy to use and allows for improved search engine visibility. The overall goal of this redesign project was to provide Lake Group Media with an online presence that is more reflective of WHO they are and WHAT they do. The website is successful with generating new leads, while implementing an updated, reliable, and capable Content Management System in order to simplify regular upkeep of the site. Graphically, the website is clean, organized and conveys the image of an industry leader.