Chicago Bears Pro Shop

Chicago Bears Pro Shop

Chicago, IL


The Chicago Bears Pro Shop is the official ecommerce website of the Chicago Bears NFL football team, offering an array of products from Chicago Bears jerseys to team affiliated hats and more. The Chicago Bears came to for the redesign and development of their ecommerce site. The Chicago Bears have a fanatic fan base, the organization wished to have a site that fit their fans needs. developed the ecommerse site on the robust ROC Commerce Content Management System (CMS) a powerful web platform that allows administrative users the ability to create new pages, manage assets, and the ability to create custom forms. In addition to these features the site was designed with mobile and tablet users in mind, allowing them access to the site with the touch of a finger.

Chicago Bears Pro Shop Homepage
Chicago Bears Pro Shop Interior 1-1
Chicago Bears Pro Shop Phone 1-1


The goal of the Chicago Bears Pro Shop was to create an online store for the Chicago Bears, linked from the main site, to provide football fans with all of the latest and greatest in Bears merchandise.


Hawk Search
idev® CMS
Product Configurator
ROC Commerce
Site Support


The Chicago Bears football club teamed up with for a full redesign of their ecommerce store. Built on the ROC commerce platform, the store features many of the newest ecommerce technologies that allow for complete flexibility and scalability. The new online platform enables the Chicago Bears staff to make changes based on immediate selling and up-selling opportunities. For instance, after a player makes a big play or has a big game, Bears Pro Shop administrators can highlight that player's merchandise. In addition, implemented efficiency and time saving tools such as direct integration with preferred shipping provider and an inventory control system. Recognizing the specific needs of the Chicago Bears and their fans, included customized features within the Bears Pro Shop. Some of these features include "Shop by Player" search menus, a multiple ship-to option, a scrolling merchandise tool, inventory and shipping indicators, fully integrated e-mail marketing with idev Mail, and a jersey personalization tool. Finally implemented a mobile version of the site so that sports fans can find their favorite Bears gear on their mobile device. also assisted the Bears with their social media strategy. The strategy included creating various social profiles, coordinating ad buys, and devising a strategy on what content should be displayed to best drive sales.

Chicago Bears Homepage
Chicago Bears Interior
Chicago Bears Homepage
Chicago Bears Interior

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