The AAPD site includes a wealth of custom functionalities and navigation tools, including: Find
a Pediatric Dentist, Residency Programs, Membership Directory, Articles, Classified Listings,
and more. The consumer site, Healthy Smiles, Healthy Children, offers information for parents
and guardians on the oral care of infants and children. The standalone site for Pediatric
Dentistry Today now contains a full archive, allowing members and non-members alike to
enjoy the content. Finally, the district sites received a graphical redesign that parallels the
AAPD main site. AAPD now has fully targeted messaging, and is already reaping the benefits.