More than 75% of B2B orders are transacted on payment terms yet most digital commerce experiences still treat net terms as an afterthought. The result? A checkout process that takes minutes turns into a credit approval ordeal that drags on for days or even weeks, killing conversions and driving buyers straight to competitors.
In this expert-led session, digital commerce specialists from Americaneagle.com, Shopware, and Balance break down exactly why B2B buyers abandon carts and what modern manufacturers, distributors, and wholesalers can do about it right now.
In this practical, data-driven session, you'll learn:
- Why over 75% of B2B orders rely on net terms and how legacy credit processes silently destroy conversion
- How to compress a 10-day credit approval process down to seconds, without taking on additional risk
- What "invisible losses" are costing your business (hint: it's not just the buyers you can see)
- How to offer net terms at checkout including to guest and anonymous buyers and turn a one-time transaction into a lasting customer relationship
- The role of split payments, dynamic credit limits, and surcharging in building a high-converting B2B checkout experience
- How to unify your credit application, invoicing, payments, and account management into a single digital experience and what that means for your finance and operations teams
- Real-world use cases from manufacturers and distributors who have transformed their order-to-cash process
Whether you're a leader in ecommerce, finance, operations, or a business owner looking to grow, you'll walk away with a clear roadmap for making B2B purchasing as fast and frictionless as it should be.