Client MATA Launches New Mobile Pay App client Memphis Area Transit Authority (MATA) launched GO901 Mobile, a new free mobile fare payment app built on the myCloudFare platform, allowing passengers to purchase bus, trolley, and paratransit fares on their mobile devices. The new app – which can be downloaded to iPhone and Android phones – is available in both the Apple App Store and Google Play Store. Fares purchased through the GO901 Mobile app are scanned by riders on electronic validators that were also installed on MATA’s entire fleet of vehicles as a part of this project.

“We applaud MATA for recognizing customer concerns and their decision to make the necessary changes to their fare collection system, creating a more convenient payment option for riders," said President Mike Svanascini. "At, we seek to partner with organizations that provide the same dedication, quality, and care as we do.” 

In addition, the app allows registered users to check bus schedules, payment history, and purchase reduced fares.

The evolution of the new mobile cashless payment system has been underway at MATA for several months. Last December, MATA began offering free Wi-Fi access on all service vehicles (fixed-route buses, paratransit vehicles and rail trolley cars) for the new mobile system to function. The rollout of the new GO901 mobile app is a part of the new system that also will offer new ticket vending machines and point of sale systems soon.

The introduction of a new next generation fare collection system was also underway long before the onset of the COVID-19 pandemic, but the pandemic has further demonstrated the need to offer cashless fare options thus eliminating the need for contact at the farebox between operators and passengers. 

For more information about this new launch and mobile pay app, read more here.