to Develop ‘Next-Gen’ Fare System for Memphis Area Transit Authority

Bus, trolley, and paratransit passengers in Memphis, TN will soon get a state-of-the-art riding experience as is set to develop a next generation fare system for Memphis Area Transit Authority (MATA). Powered by the mobile ticketing technology found in myCloudFare, the new transit solution will allow riders to purchase and store tickets, pay for fares while boarding, manage trips, and more – all on their smartphones.

“This new fare collection system will provide MATA an opportunity to improve how we deliver transit services to our customers,” said Gary Rosenfeld, Chief Executive Officer of the Memphis Area Transit Authority. “We are also looking forward to building a new website that will fully integrate all aspects of the fare collection system including installing Wi-Fi service for the entire fleet.”

As MATA’s trusted technology partner, will implement a system that includes ticket vending machines, point of sale systems, Smart Cards, Smartmedia validators and mobile ticketing. The multi-million dollar project will also feature a backend system that includes reporting and analytics for MATA’s management team.

“We are proud to partner with the Memphis Area Transit Authority on their new ticketing system to equip riders with a modern and robust solution for their transportation needs,” said President Mike Svanascini. “At, we are dedicated to providing high quality ticketing solutions for all of our clients and we strive to meet and exceed MATA’s expectations with this project.”

With a wealth of experience in the transit industry, has implemented the myCloudFare technology on multiple transit websites, online web portals and mobile ticketing/smart card solutions. Some of’s transit clients include Chicago Area Transit Authority (CTA), Central Florida Regional Transportation Authority (LYNX), and HMS Ferries, Inc.

For more information, read the full press release here.