Meals on Wheels Rebrands With a New Website
(Des Plaines, IL, USA)- Feb.27, 2015- One of the most-well- known and respected non-profit brands in America has teamed up with Americaneagle.com to build the new Meals On Wheels Association of America (MOWAA) brand from the ground up. Americaneagle.com is proud to announce the recent launch of the Meals On Wheels Association of America website.
Meals On Wheels Association of America is the largest and oldest national organization representing and supporting this network of independently run programs across the country. Recent research shows that 87% of Americans have heard of Meals on Wheels and that 88% of them give the service a favorable rating. Over the next year, MOWAA plans to launch a re-branding campaign in an effort to better showcase them as the leading, national brand they have become. "Our hope is that the new brand and messaging conveys the appropriate level of urgency given the growing senior population. Meals on Wheels delivers much more than a meal by also providing the companionship and peace of mind that enable 2.5 million seniors to remain in their own homes, where they want to be," said Ellie Hollander, President and CEO of Meals on Wheels America. "This nationwide movement is made possible through the commitment of thousands of local programs and powered by more than two million volunteers. And, if we are to meet the demand ahead, we need to engage many more in the effort." (http://www.prnewswire.com/news-releases/meals-on-wheels-association-of-america-rebrands-to-spark-a-nationwide-movement-to-address-senior-hunger-and-isolation-300041216.html)
Americaneagle.com assisted in the rebuild of the MOWAA brand from the ground up, which included the logo, brand materials, and more. Custom tools were built to help MOWAA keep their interactive presentation elements consistent. Another great feature is the custom chapter locator/search with the ability to import/export chapters and zip codes. The new MOWAA website is implemented on Sitefinity CMS platform, and is fully responsive, allowing users to search the site with ease.