Beretta, world’s oldest manufacturer, aims for online excellence

DES PLAINES, IL, August 15, 2013 – is proud to announce the recent launch of a new Ecommerce website for  Beretta International, bringing their rich tradition online in new and exciting ways.

Started in 1526 by Mastro Bartolomeo Beretta when he received 296 ducats as payment for 185 arquebus barrels sold to the Arsenal of Venice, Beretta products were first recognized by the highly discriminating Republic of Venice because of their excellence. As the world, along with commerce, evolved, the Beretta name became synonymous with quality, design, materials, construction and performance throughout the last 500 plus years. is proud to announce the recent launch of a new Ecommerce website for  Beretta International, bringing their rich tradition online in new and exciting ways. Already an existing customer of, Beretta International requested a complete overhaul of their existing website.

The new Beretta website is a multinational, multilingual, and multisite collection that contains important and engaging content related to the venerable company. Offerings include an Ecommerce section devoted to the quality collections of clothing and accessories sold by Beretta. Firearms are displayed by activity as well as by product. For users interested in particular firearms, the site also includes a "dealer locater" whereby they can find and potentially purchase chosen firearms. The product catalog on the new website includes guided navigation to allow the user to quickly and intuitively find products and view a robust item details page associated with each product.

The new website also includes news, videos, and an events calendar, as well as social media integration. Users can also register or log-in to the exclusive "B-Club" section of the new site, where members can download screensavers, wallpaper, a product catalog, as well as receive the Beretta newsletter. CEO Tony Svanascini said, "We here at are honored to work with the Beretta Family and continue the tradition and quality of the Beretta name online. To be associated with the world’s oldest company is something we treasure and the new website properly conveys the tradition, quality, design, and overall excellence of the Beretta International Company. The Beretta team was clear on how they wanted to present this robust E-commerce site to the public, and we’re proud to continue calling them a client."

Visit the new Beretta International website  here.

About Beretta International
Today, under the leadership of Ugo Gussalli Beretta and his sons Pietro and Franco, Beretta embarks on the 3rd Millennium with the benefit of centuries of experience. That experience, combined with investments in technology, organization and growing product lines, has prepared Beretta for the demands of the global market of the 21st century. Quality Without Compromise. This core value of total commitment to quality was established by Bartolomeo Beretta almost five centuries ago, and continues to be the bedrock of our Company today. As a crucial part of our Mission, it remains the unchanging key to Beretta’s worldwide success.