World’s Oldest Gun Manufacturer Unveils New Online Store

CHICAGO, IL – May 18, 2010 –, a leading Website design, development, and hosting firm, today announced the launch of the new Website for a leader in the outdoor hunting industry, Beretta USA. Beretta USA, the oldest gun manufacturer in the world, recently paired up with to completely redesign and redevelop their Web existence, located at

In order to accomplish Beretta's goals, implemented their idev® e-commerce system. The system focuses on continuous revenue generation through well-crafted navigation, search functionality, purchasing paths, and merchandizing tactics.

"We're very pleased with the new site – both the look and functionality," said Ryan Muety, Director of Marketing and Consumer Direct for Beretta U.S.A. "Beretta invested significant time and resources to ensure the end result would be a website that our customers and visitors find easier to navigate and to search for the products they are looking for be it specific merchandise or general information about the Beretta firearms."

"We were thrilled to team up with a company with such a rich history and strong reputation for quality," said CEO Anthony Svanascini. "The new is equipped with the tools necessary to increase online sales, conversions, awareness, and exposure. We look forward to a continued partnership with Beretta to grow their online business by leveraging the full capabilities of's idev® e-commerce platform."

About Beretta

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit

About, Inc., Inc., founded in 1978, is a leading Web design, development, and hosting company based in Park Ridge, Illinois. Currently, employs approximately 160 professionals in offices throughout the country including Chicago, Cleveland, Dallas, Washington D.C., New York, and Los Angeles. Some of their 3,000+ clients include Fannie May Candies, New York Giants, NASCAR, Stuart Weitzman, Chiasso, Chicago Bears, Abbott Laboratories, and the U.S. Army. For additional information about, visit