Whitepapers

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7 Steps to Digital Marketing Success

By now, most marketers are well aware of the importance of a digital marketing strategy. The days of relying solely on billboards, television ads, and direct mail are long gone and as the internet becomes more involved with everything we do, having an online marketing strategy cannot be ignored. How can you stay ahead? Download this whitepaper and learn:

  • What elements make digital marketing so powerful.
  • Ways to measure digital marketing success.
  • How to build an effective digital marketing strategy in just 7 steps.

 


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The Question of Website Accessibility

The internet is supposed to work for all people, no matter what physical or mental abilities they have, however, a large number of websites today still don't have the right accessibility features to allow everyone to get the information they need. Furthermore, legal pressures are mounting and cases for ADA compliance have skyrocketed in the past few years. Is your website accessible? Do you know what to look for to reach compliance?

In this whitepaper, you will:

  • See who needs accessibility and why anyone can benefit from a more usable site.
  • Find out how one business increased its revenue by millions after implementing accessibility standards.
  • Test your own site with a checklist of legal accessibility standards to ensure you're compliant.

 


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8 Signs It's Time to Refresh Your Website

A website is essential. It's often the first impression that your brand will make to the world. However, many companies out there have had the same website for years, even decades, while only making small, periodic updates. When is it a good time to undergo a redesign? Should you work off of a schedule or is there a way to tell your website needs a new look and feel?

Download this whitepaper to see our 8 Signs It's Time to Refresh Your Website and learn the key elements you need to consider to evaluate your online presence and determine whether or not a redesign is necessary.



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10 Email Automation Tips, Tools, and Tactics Whitepaper

Email marketing, combined with proper strategic planning, is one of the most effective ways to reach and engage with your audience.

Take a look at these 10 Email Automation Tips, Tools and Tactics for 2020 to ensure your email campaigns are delivering results at the most important stages of the sales funnel, along with practical advice that works for total beginners as well as email marketing pros.



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Accessibility + WordPress Whitepaper

Regardless of ability, the web is a place for all people. Web accessibility is a basic human right and as designers, developers, business owners, content editors and marketers, we need to create an inclusive web experience that works for the largest number of people possible. By striving for a compliant website, you cater to a larger target audience which increases conversions and profitability.

With the help of our partner WP Engine, we explain what it means to be accessible and provide best practices to help you work to improve your compliance. In this whitepaper you'll learn:

  • What A11y is and what it means to be web accessible
  • Benefits of compliance
  • A11y common mistakes
  • WordPress plugins, tools and tips for accessibility
  • And more!


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The Rise of Experience Marketing in 2018 (Sitecore)

Experience marketing is becoming a crucial part of how we engage with and market to our audiences. Download this whitepaper to find out more about how Sitecore can help with:

  • Personalization
  • Customer Intelligence
  • Cross-Channel Delivery
  • Marketing Automation
  • Federated Experience Manager
  • Campaigns 
  • And more! 

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Tips to Prepare Your Website for the Holidays

Don't let your site be the Grinch this holiday season, our staff has compiled a list of to do's for this holiday season that will have your website in tip top shape.

In this white paper you will discover

  • A/B Testing
  • Advanced Search
  • Promotions
  • Email Marketing
  • And much more  


The Golden Rules of Email Marketing

The Golden Rules of Email Marketing

Get back to basics in five easy steps with our newest white paper, The Golden Rules of Email Marketing. We’ll walk you through everything from targeting and segmenting, to planning subject lines, creative email ideas, and using your results to improve future email results.

In this white paper you will discover

  • Know your audience
  • Be read-worthy
  • Track your successes (and your failures)
  • Be uniquely you.
  • Effectively integrate your content.  


8 Tips to Prepare Your Website for the Holidays

8 Tips to Prepare Your Website for the Holidays

Americaneagle.com's Fall 2012 White Paper focuses on 8 tips to improve your online businesses holiday season. From easy to implement quick fixes to entering the world of mobile marketing, this seasons white paper is a great stocking stuff for your website team!