The newest iteration in the Google Marketing Platform brand is Google Analytics 4 (GA4), which is set to completely replace Google Universal Analytics (UA), the world's most widely-used analytics tool, by July 1, 2023. This means that if you haven't thought about transitioning your digital properties yet, right now is the time to do so.

Migrating from Universal Analytics to GA4 is no simple task. Lean on the team at to assist in your migration to GA4, ensuring that the proper version tracking is in place, your data is tracking properly, and more.

Our GA4 Conversion Measurement Strategy includes:

  • Discovery call to determine the right GA4 migration approach
  • Technical Analytics Audit
  • Migration Planning & Execution
    • Account setup structure (account, property, view level)
    • Event & goal setup
    • Tag management 
    • Data validity
    • Campaign & page view tracking
    • Visitor segmentation
    • Error page tracking
    • PII & privacy consent compliance
    • File download tracking
    • Outbound link tracking
    • Ecommerce tracking (if applicable)
    • Inter-platform integration
    • Cross domain tracking
  • Dashboard Creation and Training