University of Kentucky Gatton College of Business and Economics
University Receives Mobile Application to Increase Networking and Interactive
At the Gatton College of Business and Economics, students experience business firsthand through hands-on experience, innovative programs and the latest technology. For almost 100 years, students at the College have learned key business strategies from both market-leading executives and world-renowned faculty.
The Gatton College of Business and Economics was looking to create a digital way for Alumni and current students to interact, share local events, and network. They came to Americaneagle.com looking to build an app to help serve the College’s needs while keeping in mind future goals like wayfinding capabilities, parking capacity details, etc.
Americaneagle.com began the project with an integrated marketing analysis and strategy to develop a high-level understanding of the College’s online goals and objectives. This, along with an audit of all current channels, helped to better engage with the college’s key demographics. Americaneagle.com built an iOS and Android app that is integrated with the College’s existing Drupal website via an API to display events from the website in the app. This streamlined the content management process for staff, while providing alumni and students with unique networking experiences all in one place.
With the help of Americaneagle.com, the College of Business and Economics has a new app which allows current students and alumni to create profiles, submit local alumni events, search directories based on geographical location, graduation year and more.