TechFloor

TechFloor is MacNeil Automotive’s newest product line that focuses on creating an affordable and accessible system that allows people to style their utility rooms with an intricate floor pattern that is both easy to install and maintain. In an effort to support their new product, TechFloor partnered with Americaneagle.com in the creation of their new Ecommerce website in 2012. The TechFloor website has been carefully crafted to sell and promote the line of interlocking tile flooring, while making it as simple as possible for customers to determine the materials that they need based on the dimension of the room they are looking to cover. In addition, the new design is focused on making the TechFloor website highly user-friendly, optimizing conversions.