Redevelopment Unified Variety of Pages, Granting Clients Quicker Checkout Times and Enhancing Overall UX and UI
Reinders, one of the Midwest’s largest full service distributors to the commercial green industry, provides a one stop shop for lawn care contractors. Encompassing everything from golf irrigation to winter products, Reinders has the products to get the job done. With lawn maintenance services on the rise it was essential Reinders updated their current Ecommerce website to better serve their customers. Implementing a platform that suits the potential buyer’s needs was critical in the development of the webpage. Americaneagle.com integrated the ROC Commerce platform with the Sitefinity content management system to better serve their customers viewing experience with the intention of achieving a higher conversion rate. Americaneagle.com was instrumental in the incorporation of Hawk Search a highly customizable search application that allows users to filter search criteria allowing the user to find the product they need without having to page through endless product pages. In addition to Hawk Search, Americaneagle.com unified all of the above with PayPal Express Checkout granting client’s quicker checkout times, in turn furthering their UX (User Experience) and UI (User Interface) allowing Reinders to deepen their relationship with clients.
“At Reinders, we not only offer a wide range of quality products, we also have terrific industry experts on staff and great customer service. We are proud to be able to offer some of these products and services online to better serve our customers’ needs. One of the best value-add features is offered to our B2B customers and allows them, after logging in to the online store, to see their current AR balances, past order history, open orders, and account information. Americaneagle.com’s team came through and produced a dynamic new online presence for us.”