Hess Toy Truck

Driving Ecommerce Success for Beloved Holiday Toy

Created by the Hess Corporation as a way to provide a fun, high-quality, and affordable toy for families during the holiday season, the first Hess Toy Truck was introduced in 1964. For over 50 years, Hess Toy Truck has carried on this tradition, releasing several limited-run products each year that appeal both to collectors and children: all with working lights and sounds, batteries included.Hess Toy Truck sells one toy, three times a year and when those products are introduced the site has to be capable of processing 3,000 orders per minute.  Hess needed a new platform that would match the company‚Äôs unique business requirements with added integration points that would assist with data flow in and out of their ecommerce system. Hess came to Americaneagle.com for an ec...

Platform

Industry

  • Ecommerce

Expertise

  • Web & Application Development
Hess_Spotlight

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