Fannie May

Designers Create Simplified Version of Site During Fulfillment Transfer

Since 1920, Fannie May has been a Chicago classic when it comes to gourmet chocolate and candy. Their best sellers are well-known throughout the state of Illinois as well as nationally, including Pixies, Mint Meltaways, and Trinidads. 

Fannie May is in the process of moving to Fulfillment by Amazon and needed their current site redesigned to remove the e-commerce presence from their site. Americaneagle.com worked with their in-house designers to create a simplified version of their site to help tell a story to their customers.

Americaneagle.com also provided Fannie May within an in-depth SEO keyword research report to help them understand the effects of switching to a non-ecommerce site and provided recommendations, including 301 redirect mapping and meta data writing, to mitigate any drop in organic search.

Platform

idev

Industry

  • Ecommerce
  • Retail

Expertise

  • Responsive Design
  • Web & Application Development
Fanny May Screens

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