Seamless Integration of Third Party Rewards Program Leads to Website Efficiency
ChallengesBefore coming to Americaneagle.com, Capstone offered a rewards program with a third party where customers earned points through purchases and activities, and they could redeem those for products sold by Capstone. This process was manually processed by Capstone customer service reps through their ERP system and the admin tools provided by their 3rd party rewards partner.
Capstone switched from their existing rewards partner to one that offered greater flexibility and control through their admin dashboard. Americaneagle.com integrated the new loyalty rewards software with the existing website. Point accrual and redemption calculations are submitted to their new loyalty rewards partner through an automated process, and then the available points are pulled in via API. In addition, users can checkout using points based on the available points, without requiring additional verification or assistance from the customer service reps!
The results include a much more efficient process through seamless automation. Capstone customer service reps have more time to concentrate on other important tasks and the front end user experience for rewards points members has been greatly enhanced.