Bank Administration Institute (BAI)
Providing Financial Leaders with a Wealth of Knowledge
ChallengesBAI needed a dynamic web presence that would be able to connect and inform members. Their previous website was clunky and outdated with an interface that made it difficult for visitors to find what they need. BAI also had long term goals of attracting new members and creating members-only content to enhance the value of a membership but their previous website missed the mark.
BAI worked with Americaneagle.com to transform the BAI.org website into a site that is clean, easy to navigate, and reflects the association's goals. With a member-login functionality, now only members can access the content that BAI provides. A custom-built Banking Strategies section of the new site was created, providing an easy way for members to search through thousands of articles by industry professionals. In order to keep the content organized, Americaneagle.com also broke up the different types of information BAI.org provides, such as leadership team information, along with white papers and webinars, into manageable categories and modules.
BAI also had goals of connecting with members no matter where they are. To accomplish this, Americaneagle.com designed every element of the site to work perfectly on desktop, mobile, or tablet devices.
Since launching the site, BAI has seen stronger member retention as the association continues to grow.