American Payroll Association
Providing Education & Resources to Industry Professionals
The American Payroll Association (APA) is the leading provider of education, advocacy and resources for professionals in the payroll industry. Serving over 20,000 members, APA decided it was time to transform their web presence. Americaneagle.com was chosen as their trusted partner for this project, as the two organizations had previously worked successfully together.
APA needed a new, dynamic website to help them accomplish some very important organizational goals. The Americaneagle.com team partnered with APA to develop a strong foundational strategy in addition to consultation on content, site architecture, and both creative and functional analysis. APA’s primary goals for their new website were to attract a wider audience to increase membership, provide easy access to important member resources, increase revenue and give members a way to provide feedback. To meet these needs, Americaneagle.com developed an educational product finder, resource library and an industry news section. In addition, a seamless integration with leading site search platform Hawksearch now allows members to receive extremely relevant search results. The APA now has the ability to provide a valuable experience for its members and visitors.
“The mission of the APA is to provide our members with the educational, professional and technical resources they need to excel in both their jobs and our industry. Americaneagle.com designed for us a site architecture that empowers members to search for important information they need, in an organized and easy to find fashion. Through the partnership with Americaneagle.com, the APA website now provides a satisfying and valuable digital experience for our members.”