American Payroll Association
Providing Education & Resources to Industry Professionals
The American Payroll Association (APA) is the leading provider of education, advocacy and resources for professionals in the payroll industry. Serving over 20,000 members, APA decided it was time to transform their web presence. Americaneagle.com was chosen as their trusted partner for this project, as the two organizations had previously worked successfully together. APA needed a new, dynamic website to help them accomplish some very important organizational goals. The Americaneagle.com team partnered with APA to develop a strong foundational strategy in addition to consultation on content, site architecture, and both creative and functional analysis. APA’s primary goals for their new website were to attract a wider audience to increase membership, provide easy acces...

