Founded in 1918, Singer Equipment has been serving the food service industry with equipment for nearly a century. Singer came to Americaneagle.com in hopes of expanding their ecommerce presence as well as spreading their brand awareness. We were able to provide exactly what they wanted with the implementation of the ROC commerce platform.
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Americaneagle.com began the Singer project by first migrating Singer's B2C capabilities to ROC, and we have since moved Singer's B2B capabilities as well. With this upgraded functionality B2B users are able to view unique order guides, and products are able to be defined at the user and organization levels.