Nodaway Valley Bank

Nodaway Valley Bank

Maryville, Missouri


Nodaway Valley Bank has been committed to providing northwest Missouri superior financial service since 1868. Headquartered in Maryville, it is the 31st largest bank in the state of Missouri with over 160 employees and 9 locations. As the original hometown bank, they value their customers and strive to create lasting relationships built on fairness, respect and exemplary customer service.

NVB - Nodaway Valley Bank Homepage 1
NVB - Nodaway Valley Bank Interior 1
Next Door and Window Ipad
NVB - Nodaway Valley Bank Phone 1


Nodaway Valley Bank sought out to overhaul the bank's online and mobile presence to ensure they were properly addressing all of their customers' needs, whether they were banking on the go or from their desktop computer. Nodaway Valley Bank's first goal was to convey their excellent customer service in an online format, which also was accessible from any type of mobile device.


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Summary implemented a responsive web design powered by the idev® CMS so Nodaway administrators have total content control without having to manage separate designs, a mobile site, or multiple versions of pages. For customers, the responsive site provides virtually all of the same content, displayed fit to the mobile phone, table, desktop, or other devices they use to access it. Banner regions, navigation drop downs, and the slideshow tool were all designed to maximize marketing impact and simplify the user experience. Based on an in-depth review of their previous website analytics and traffic reports, implemented a mobile-friendly bank locator, quick links & contacts, banking calculators, and online chat, all of which contribute to a vastly improved online banking experience.

Nodaway Valley Bank Homepage
Nodaway Valley Bank Interior 2
Nodaway Valley Bank Mobile View 3
Nodaway Valley Bank Tablet View
Nodaway Valley Bank Homepage
Nodaway Valley Bank Interior 2
Nodaway Valley Bank Mobile View 3
Nodaway Valley Bank Tablet View


"The banking and financial institution industry is notorious for cold, institutional websites that are boring and overwhelming with text. Our old website fit this mold perfectly and added no value to our business whatsoever," explained Jill Gockel, eBanking Manager, Nodaway Bank. "When our bank decided to overhaul our website, we wanted to use a design firm that would give us a competitive edge and add life to our website. We were specific in our 'wants' and detailed in our constructive criticism - the team took this input to heart and gave us  a product that matched our vision to a 'T'. We never could have had this level of website success with any other company. We truly value our partnership and look forward to many more years and success because of this partnership."

In the first months of launch, Nodaway Valley customers were already enjoying the benefits of the new site. Average visit duration decreased from 6:43 to 3:21, suggesting a significant improvement in usability. Customers can now use any device to access the same information easily and quickly. 1 out of 3 new visitors to the site came from a mobile device, and nearly half of the customers were either using a mobile device or the app to access Nodaway's services.

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