The Illinois Thoroughbred Horsemen’s Association is a not-for-profit service benevolence organization and serves as the bargaining agent between the horsemen and the racing associations. The ITHA’s mission is dedicated to being the voice of all horsemen; for the integrity, safety, and health of those involved, and to promote, encourage, and develop all facets of the sport of horse racing.
ITHA was in need of redeveloping their online presence in order to provide an enhanced user experience to visitors through interactive and searchable content. The website is a critical asset in providing a single-source of valuable content, videos, news, editorials, track information and many other resources. Additionally, this website serves several key functions, with an easy to use navigation and responsive design across all platforms (desktop, tablet, mobile phones). Additionally, a sophisticated back-end content management system was implemented to handle simple daily updates and site expansion as THA’s needs evolve.