Hughes Federal Credit Union (Hughes FCU) was formed in 1952 in Tucson, Arizona to serve the financial needs of Hughes Aircraft Company (now Raytheon Missile Systems Company) employees and their families. In 1992, they merged with Arizona Transportation Credit Union, which served Union Pacific Railroad employees and more than 400 other select employee groups in Phoenix and Tucson.
Hughes FCU came to Americaneagle.com with a new branding effort underway, seeking a new website to serve as their online branch.
Americaneagle.com began with a strategic initiative to drive both the immediate redesign effort with a revised taxonomy and information architecture, and to prepare for future development by identifying the various user groups and populations Hughes serves online. The new architecture and the greater understanding of user types and goals drove a custom design effort, uniting the look and feel with the framework of various conversions and user paths through the site.
Ultimately, Americaneagle.com built the new site on the Sitefinity CMS, utilizing Sitefinity’s geolocation and personification tools to provide different users different site content, depending on where they are located, while also incorporating several 3rd party calculators for interest rates.
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