Generational Equity and its professionals have worked with middle-market business owners who are contemplating selling a business or seeking merger and acquisition opportunities. They assist owners in all areas of stock or asset sales, mergers, or divestitures. Interested in the re-development of their website in order to establish the company as a credibly organization and to convert visitors into leads, General Equity turned to Americaneagle.com. The new website serves as an educational resource, built to increase brand awareness and provide the tools to increase leads. Through enhanced functionality, General Equity are able to utilize their online presence as an effective marketing tool for their servers. Along with an engaging front-end experience, Americaneagle.com also implemented the idev Content Management System (CMS) to modernize and simplify back-end processes, reducing web maintenance.