Before beginning the website redesign project, Americaneagle.com provided an in-depth strategic analysis of Erehwon's online activities to formulate a plan for success. The strategy provided an analysis, competitor assessment, and a customer engagement strategy which played a crucial role in outlining the graphic design and phased approach to redesigning the website.
The site's graphic design amplifies the adventurous spirit of the company's customer base while highlighting its wide selection of products. Guided navigation and advanced search integration allows for visitors to easily browse or search for an item using any type of product data, which was vital due to the high SKU volume and product variants. After simplifying the shopping experience, customers are now greeted with a one-page checkout that allows for three payment options: credit card, PayPal Express Checkout, and gift cards. The site is built on ROC commerce and idev CMS, a seamless platform that provides Erehwon the flexibility to grow their site as needed. Erehwon.com also features built-in advanced marketing tools, which allow Erehwon administrators to set promotions based on brand, department, classification values, and other data points like store-wide percent-off sales and free shipping promotions. With the vast set of tools in place for growth, Erehwon.com is ready to thrill adrenaline junkies nationwide with their wide range of adventure lifestyle products.