Erehwon Mountain Outfitter

Erehwon Mountain Outfitter

Arlington Heights, IL


Founded in 1972, Erehwon Mountain Supply began its humble beginnings in an 800 square foot store on Devon Avenue on Chicago's North Side. Over 40 years and 5 stores later, they continue to hold true to their original mission. Erehwon has teamed up with for numerous projects, the latest being a redesign of their website with the addition of an E-commerce platform. features the idev Content Management System (CMS), data feeds, Hawk Search, idev Broadcast email, and a store locator.

Erehwon Mountain Outfitters Homepage 1
Erehwon Mountain Outfitters Interior 1-1


The main goal of the Erehwon Mountain Outfitters site was to overhaul their existing online presence and create a cleaner and easy to use interface.

Awards and Features

Horizon Interactive Awards
Interactive Media Awards
Communicator Award
Events/Event Registration
Locator Tool
Connect Via Social Media
One Page Checkout
idev® Ecommerce


Before beginning the website redesign project, provided an in-depth strategic analysis of Erehwon's online activities to formulate a plan for success. The strategy provided an analysis, competitor assessment, and a customer engagement strategy which played a crucial role in outlining the graphic design and phased approach to redesigning the website. The site's graphic design amplifies the adventurous spirit of the company's customer base while highlighting its wide selection of products. Guided navigation and advanced search integration allows for visitors to easily browse or search for an item using any type of product data, which was vital due to the high SKU volume and product variants. After simplifying the shopping experience, customers are now greeted with a one-page checkout that allows for three payment options: credit card, PayPal Express Checkout, and gift cards. The site is built on idev® Ecommerce and idev CMS, a seamless platform that provides Erehwon the flexibility to grow their site as needed. also features built-in advanced marketing tools, which allow Erehwon administrators to set promotions based on brand, department, classification values, and other data points like store-wide percent-off sales and free shipping promotions. With the vast set of tools in place for growth, is ready to thrill adrenaline junkies nationwide with their wide range of adventure lifestyle products.

Erehwon Mountain Outfitter Homepage
Erehwon Mountain Outfitter Interior 2
Erehwon Mountain Outfitter Homepage
Erehwon Mountain Outfitter Interior 2


Erehwon has experienced 64% new sessions with their website traffic, meaning they have many new customers coming to their website. With an average pages per session being 5.29, customers are highly engaged on the site and clicking through pages showing interest in products. A high percentage of customers are also arriving upon the Erehwon website via organic search, as customers know the Erehwon site by name and actively make their way to it. This demonstrates great brand awareness with a strong online presence for the Erehwon website!

About Us

Your long-term Partner for website development

At, we are your architect, your launch pad, your secret weapon. As a Chicago born-and bred family business, we understand that your online efforts are an investment in your future.

Our clients remain clients for decades because we offer them the long-term support, experience-honed guidance, and supportive technological infrastructure that they need to propel their business into uncharted territories rich with hidden value. We lay the foundation for years of sustainable growth.



Des Plaines, IL

2600 South River Road
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