Discovery Clothing, based out of Chicago IL, has been providing trendy and affordable clothes, jewelry and accessories since 1986 with over 33 stores in 4 states. Due to the ever changing world wide web it was time to stitch up the old site with something a bit more vogue. Americaneagle.com developed the site on the ROC Commerce Content Management System (CMS), a robust web platform that allows administrative users the ability to create new pages, upload images, and the creation of custom forms. The new site is filled with many features that enhance the UI and UX experience from data feeds, social media publishing and an easy to use one page checkout. In addition to these features, Discovery Clothing is now fitted with the Idev Broadcast email system, allowing them to send out mass emails promoting deals and new arrivals increasing foot and web traffic. With so many features and functionalities Discovery Clothing is poised to take the next step in their acquisition of high end fashion accoutrements.