Danze, Inc.

Danze, Inc.

Woodridge, IL


Danze, Inc. is a leading manufacturer and marketer of fine furnishings for the kitchen and bath. Its product lines include a wide array of kitchen and bath faucets, bath furniture, toilets, sinks, showerheads, bath accessories and more. In 2011, Danze, Inc. first partnered with Americaneagle.com in the development of a site that is highly functional and visually striking. Together they built a search-engine friendly, user friendly, responsive, E-commerce website.

Danze Homepage
Danze Interior 1-1
Danze IPad 1
Danze Phone 1-1


One of the main goals included developing a website to serve as a highly functional and visually striking reference tool and efficient online store for Danze.com visitors. Americaneagle.com implemented a dynamic ecommerce system with forward-checkout capabilities (sends customers to partners/“Buy It Local”), well-crafted navigation, purchasing paths, and merchandizing tactics. The overall goal was to make finding products and ordering products as easy as possible in order to increase overall Internet sales via partner collaboration.

Awards and Features

Internet Retailer Award
Horizon Interactive Awards
Web Marketing Association
Product Reviews
Connect Via Social Media
idev® Ecommerce


Accompanying a brand overhaul, the new site is just as energetic and playful as Danze’s unique product lines. The youthful color scheme and unique layout entices customers to browse products and find a location to buy. The new site is brimming with useful functionalities thanks to the idev CMS. Now, Danze staff can control everything from advertising banners, sliders, content, FAQs, and more. A product catalog that includes advanced navigation allows for easy and intuitive product search, and a store locator makes it easy to find a location that sells or showcases the products.

 Danze Homepage
 Danze Interior
 Danze Mobile View
 Danze Tablet View
 Danze Homepage
 Danze Interior
 Danze Mobile View
 Danze Tablet View


Danze customers have been able to enjoy the new, visually appealing website for navigating and locating products. The Danze brand has translated well and the quality and superiority of their products is easily conveyed.

About Us

Your long-term Partner for website development

At Americaneagle.com, we are your architect, your launch pad, your secret weapon. As a Chicago born-and bred family business, we understand that your online efforts are an investment in your future.

Our clients remain clients for decades because we offer them the long-term support, experience-honed guidance, and supportive technological infrastructure that they need to propel their business into uncharted territories rich with hidden value. We lay the foundation for years of sustainable growth.




Des Plaines, IL

2600 South River Road
Des Plaines, IL 60018