Custom Hoists, Inc., founded in 1973, is a leading global manufacturer of mobile hydraulic cylinders including single-acting and double-acting telescopic cylinders and single stage piston rod cylinders.
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Custom Hoists' existing site lacked a clearly defined sales message, poor value proposition, confusing architecture, and unfocused conversion paths. Americaneagle.com developed a new site that addressed these issues through a combination of improved front and back end organization. The site features detailed forms, a robust documents library, password protected pages for specific customers, and a locator tool to assist customers in connecting with distributors.