CTIA is an international nonprofit membership organization that has represented the wireless communication industry since 1984. The association advocates on behalf of its members at all levels of the government. CTIA also coordinates the industry's voluntary efforts to provide consumers with a variety of choices and information regarding their wireless products and services. In 2014, the CTIA partnered with Americaneagle.com for the redevelopment of their website. In this redesign, Americaneagle.com took a very strategic approach, analyzing and improving on the current development of the site to improve overall customer experience. The newly redeveloped site has an overall improved look and feel, condensed navigation to simplify user experience, and more defined calls to actions. The modernized look and feel has worked to promote the CTIA brand.