Choose Your Gift (CYG) has been in business since 1958 delivering gift-pricing programs to help companies acknowledge their employees.
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CYG came to Americaneagle.com to redesign and develop their website. Their main goals were to create a strong brand identity, promote ease of navigation, and improve user-experience for the corporate gift/plan purchase process. They wanted to be sure that new and reoccurring members (typically HR reps) can easily find the gift solution that works best for their company without any hurdles.
The website integrates with third party providers, Pressero for an order export of these gift plans and is a platform CYG uses for premium gift solutions as well, and Replink, who is responsible for offering all the product data within specific gift levels which updates daily on the website. The new site offers a very pleasant experience for users choosing a product with a very simplified checkout process.