Caswell Massey

Caswell Massey

Edison, NJ

Overview

Before there was the United States of America, there was Caswell-Massey! America’s oldest operating retailer, Caswell Massey has been providing personal care products and accessories since 1752. Caswell Massey came to partner with Americaneagle.com in 2008 for an updated website presence and since then has embarked on multiple projects to continue to update their website to improve usability.

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Caswell Massey HP
Caswell Massey Interior
Caswell Massey HP Tablet
Caswell Massey HP Phone

Features

ROC Commerce
Members
Locator Tool
FAQ
Responsive Design

Summary

Caswell Massey was looking to showcase and highlight their traditional products with a thoroughly modern mobile ecommerce solution. Americaneagle.com sought to properly convey Caswell-Massey’s renowned heritage while introducing a new generation of customers to their unique products.

Caswell Massey HP Desktop
Caswell Massey Interior 1 Desktop
Caswell Massey HP Tablet
Caswell Massey HP Phone
Caswell Massey HP Desktop
Caswell Massey Interior 1 Desktop
Caswell Massey HP Tablet
Caswell Massey HP Phone

Results

After the Caswell-Massey launch, their total ecommerce conversion rate increased by 7% along with a 13% increase in unique purchases. As mobile continues to drive consumer sales, Caswell-Massey also had a 32% increase in mobile traffic and they are well-positioned to take advantage of this continued growth with an online solution that allows their products to be viewed and purchased across a wide array of mobile devices.

About Us

Your long-term Partner for website development

At Americaneagle.com, we are your architect, your launch pad, your secret weapon. As a Chicago born-and bred family business, we understand that your online efforts are an investment in your future.

Our clients remain clients for decades because we offer them the long-term support, experience-honed guidance, and supportive technological infrastructure that they need to propel their business into uncharted territories rich with hidden value. We lay the foundation for years of sustainable growth.

Locations

Americaneagle.com

Headquarters

Des Plaines, IL

2600 South River Road
Des Plaines, IL 60018