Casual Adventure is a local family-owned and -operated outdoor specialty store, located in the Virginia Square neighborhood of Arlington, Virginia. Is still stands in its original location, dating back to 1955. Casual Adventures has grown into one of the leading outdoor shops in the Washington D.C Metropolitan area, continuing on building its stron tradition of customer service, premier outdoor brands, and a unique merchandise mix few stores its size can duplicate. Looking to expand on their online presence Casual Adventures joined forces with Americaneagle.com, building a powerful Ecommerce platform and Content Management System (CMS) that would expand with the storefronts growth. The redesigned website features an improved site design and layout, with an easy to navigate structure that creates an ideal lifestyle shopping experience, increasing brand awareness in the local trading area and beyond.