Boathouse Sports provides high quality performance products to elite athletes. Based in the city of Philadelphia, very few can match the level of quality and customization of Boathouse products or the speed with which they can be produced and delivered. In 2013 turned to Americaneagle.com for guidance so to how to best accomplish their new goal of providing custom apparel in an industry leading turn time, differentiating them from the competition. In helping Boathouse accomplish this goal, Americaneagle.com took a strategical approach, centered around the product configurator. In order to put Boathouse above the rest, Americaneagle.com assisted with an elaborate redesign which modified and modernized graphics, their ordering system, and both back and front-end functionality.