Boathouse Sports, Inc.

Boathouse Sports, Inc.

Philadelphia, PA

Overview

Boathouse Sports provides high quality performance products to elite athletes. Based in the city of Philadelphia, very few can match the level of quality and customization of Boathouse products or the speed with which they can be produced and delivered. In 2013 turned to Americaneagle.com for guidance so to how to best accomplish their new goal of providing custom apparel in an industry leading turn time, differentiating them from the competition. In helping Boathouse accomplish this goal, Americaneagle.com took a strategical approach, centered around the product configurator. In order to put Boathouse above the rest, Americaneagle.com assisted with an elaborate redesign which modified and modernized graphics, their ordering system, and both back and front-end functionality.

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Boathouse Sports Homepage
Boathouse Sports Interior 1
Boathouse Sports Ipad
Boathouse Sports Phone 1

Goals

The main focus included minimizing clicks, logo submission, a sublimation playground, administrative control, and increasing the quality of the product images. Boathouse Sports wanted to provide a custom product configurator that is non-flash, increase education throughout the site of the different products that are sold, and increase the ability of Boathouse Staff to administer the website.

Features

Product Configurator
Hawk Search
Testimonials
idev® CMS
ROC Commerce
Site Support

Summary

Boathouse came to Americaneagle.com to create an updated and cutting edge website. Americaneagle.com produced a creative and exciting design promoting Boathouse as an industry leader. Another main goal was to completely refresh the imagery tied to the brand.

Boathouse Homepage
Boathouse Interior 2
Boathouse Mobile View
Boathouse Tablet View
Boathouse Homepage
Boathouse Interior 2
Boathouse Mobile View
Boathouse Tablet View

Results

With an updated and unique look and feel, to go along with a better overall user experience, Boathouse Sports’ bounce rate has decreased nearly 17.5% with the new website design. Users are spending more time on the website due to its ease of use, showing an average session duration increase of 19%. Users are also able to easily find the newly designed website with organic search traffic reflecting an increase of 119%, resulting in more conversions.

About Us

Your long-term Partner for website development

At Americaneagle.com, we are your architect, your launch pad, your secret weapon. As a Chicago born-and bred family business, we understand that your online efforts are an investment in your future.

Our clients remain clients for decades because we offer them the long-term support, experience-honed guidance, and supportive technological infrastructure that they need to propel their business into uncharted territories rich with hidden value. We lay the foundation for years of sustainable growth.

Locations

Americaneagle.com

Headquarters

Des Plaines, IL

2600 South River Road
Des Plaines, IL 60018